One thing you have to give Donuts credit for is that they get their name out there in non domaining publications. Today Caitlin Huston wrote a story on MarketWatch, “Is the dotcom era coming to an end ?” In the article Caitlin gets feedback from Donuts co-founder Richard Tindal who is the COO.<\/p>\n
From the article:<\/strong><\/p>\n In the future, the familiar dot-com domains on the Internet may be as outdated as today\u2019s Myspace page.<\/p>\n At least, that\u2019s what Donuts, a domain registry company, is banking on.<\/p>\n \u201cWe believe over time that we will effectively replace dot-com,\u201d said Richard Tindal, co-founder and chief operating officer of Donuts.<\/p>\n Donuts spent $58 million to apply for 307 top-level domains, and thus far has about 190 under contract. With that tally, Donuts says it is and expects to be the owner of the most new, generic top-level domains, beating out other top applicants such as Google GOOG, +0.18%<\/span><\/a><\/span> and Amazon AMZN, +1.45%<\/span><\/a><\/span><\/p>\n A generic top-level domain is the ending of a Web address to the right of the dot, as in \u201c.pizza\u201d or \u201c.photography\u201d. The Internet Corporation for Assigned Names and Numbers (Icann), the nonprofit that coordinates domain names and Internet Protocol addresses, started the application program in 2012 to introduce new top-level domains to the marketplace. So far, Icann has delegated more than 640 domains, and expects to delegate about 1300 by the end of the process.<\/p><\/blockquote>\n