{"id":861,"date":"2015-03-17T23:19:34","date_gmt":"2015-03-18T03:19:34","guid":{"rendered":"http:\/\/www.domaincrunch.com\/?p=861"},"modified":"2015-03-17T23:22:00","modified_gmt":"2015-03-18T03:22:00","slug":"fox-new-york-covers-the-dot-sucks-extension","status":"publish","type":"post","link":"https:\/\/nysck.com\/nysck-2\/fox-new-york-covers-the-dot-sucks-extension\/","title":{"rendered":"Fox New York Covers the Dot Sucks Extension"},"content":{"rendered":"

Fox New York<\/a> ran a story tonight on the upcoming .sucks extension, the new gtld has gotten a lot of mainstream coverage over the last couple days. In addition to the TV, Fox had a story on their website.<\/p>\n

From the article:<\/strong><\/p>\n

But a lot of people, including marketing and branding expert Adam Hanft, aren’t buying that. He says people who buy a dot-sucks domain will do it to attack someone else, not build their own brand.<\/p>\n

One marketing blog warned: watch out brands. Another called it a brand’s worst nightmare.<\/p>\n

On the one hand, anyone could create a website attacking a brand and call it, for example, walmart.sucks or pepsi.sucks. On the other, companies can prevent that — for a hefty price.<\/p>\n

Mark Spoonauer is the editor in chief of Tom’s Guide and Laptop Mag. He called it a kind of extortion masquerading as advocacy.<\/p><\/blockquote>\n