{"id":683,"date":"2014-11-20T04:29:31","date_gmt":"2014-11-20T09:29:31","guid":{"rendered":"http:\/\/www.domaincrunch.com\/?p=683"},"modified":"2014-11-20T04:30:21","modified_gmt":"2014-11-20T09:30:21","slug":"neil-patel-the-psychology-of-choosing-a-killer-domain","status":"publish","type":"post","link":"https:\/\/nysck.com\/nysck-2\/neil-patel-the-psychology-of-choosing-a-killer-domain\/","title":{"rendered":"Neil Patel: &#8220;The Psychology of Choosing A Killer Domain&#8221;"},"content":{"rendered":"<p>Neil Patel wrote an article for Entrepreneur on the psychology of choosing a good domain name. Neil is the co-founder of\u00a0<a href=\"http:\/\/www.crazyegg.com\/\" target=\"_blank\">Crazy Egg<\/a>,\u00a0<a href=\"http:\/\/www.hellobar.com\/\" target=\"_blank\">Hello Bar<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.kissmetrics.com\/\" target=\"_blank\">KISSmetrics<\/a>.<\/p>\n<p>From the article:<\/p>\n<p>The brain has remarkable powers of memory, but the domain you choose should cater to these powers.<\/p>\n<ul>\n<li><strong>Unique.<\/strong> The best domain names are not an ordinary combination of words or phrases. They stand out in the memory because they are unusual.<\/li>\n<li><strong>Visual.<\/strong> The more areas of the brain affected, the more memorable something is. If your domain name suggests something that can be seen or touched, this enhances its memorability.<\/li>\n<li><strong>Catchy.<\/strong> The easier it is to say, read, and repeat, the easier it is to remember.<\/li>\n<li><strong>Ordered.<\/strong> The brain likes things to be organized. Memorization is basically the process of organization. The better a domain name is organized, the more memorable it will be. For example, \u201cSellYourPhone.com\u201d has order. But \u201cPhoneYourSell.com\u201d doesn\u2019t make any sense.<\/li>\n<\/ul>\n<p>Neil went on to include things like staying away from hyphens, numbers and to stick with .com.<\/p>\n<p>Read the full article on <a href=\"http:\/\/www.entrepreneur.com\/article\/239872\" target=\"_blank\">Entrepreneur<\/a>, Neil writes a great blog at KissMetrics which I read every week.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neil Patel wrote an article for Entrepreneur on the psychology of choosing a good domain name. Neil is the co-founder of\u00a0Crazy Egg,\u00a0Hello Bar\u00a0and\u00a0KISSmetrics. From the article: The brain has remarkable powers of memory, but the domain you choose should cater to these powers. Unique. The best domain names are not an ordinary combination of words [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/posts\/683"}],"collection":[{"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":0,"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/posts\/683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/media\/391"}],"wp:attachment":[{"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/categories?post=683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/tags?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}