{"id":1278,"date":"2016-10-06T00:58:00","date_gmt":"2016-10-06T00:58:00","guid":{"rendered":"http:\/\/www.domaincrunch.com\/?p=1278"},"modified":"2016-10-06T01:01:35","modified_gmt":"2016-10-06T01:01:35","slug":"techcrunch-the-evolution-of-domain-names","status":"publish","type":"post","link":"https:\/\/nysck.com\/nysck-2\/techcrunch-the-evolution-of-domain-names\/","title":{"rendered":"TechCrunch: The evolution of domain names"},"content":{"rendered":"

Alan Dunn<\/a> of NameCorp <\/a>published a piece on TechCrunch about an hour ago. The post looks at the new gtlds and how they are part of the evolution of the namespace.<\/p>\n

Dunn writes:<\/p>\n

\n

An industry that is finally maturing<\/h2>\n

What was once an industry comprised mainly of individual investors and service providers is now attracting corporate money like never before.<\/p>\n

Industry giants have hundreds of millions for auctions and infrastructure. Big brands like Amazon, Google, Verisign and WordPress are investing heavily to own and operate entire domain-name extensions. Even company-branded extensions are now going live. Barclay\u2019s is already using home.barclays<\/a>, and new domain-name extensions for both BMW (.bmw<\/a>) and Travelers (.trv<\/a>) have been delegated.<\/p>\n

One may even say it\u2019s a natural evolution of media, where brands finally want to own the channel versus renting a space.<\/p>\n<\/blockquote>\n

Alan is a very bright guy and makes some good points, the one thing that needs discounting in my opinion is his closing salvo.<\/p>\n

In less than 25 months, these products, which many people doubted, now collectively account for nearly 5 percent of a product that has primarily been on the market for more than 20 years.<\/p>\n

Five percent market share. That is huge.<\/p><\/blockquote>\n

We need to discount all the giveaways and penny domains that are never going to be used or sold for much more than their initial registration fee.<\/p>\n

The article is worth checking out so click here <\/a>to read on TechCrunch.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alan Dunn of NameCorp published a piece on TechCrunch about an hour ago. The post looks at the new gtlds and how they are part of the evolution of the namespace. Dunn writes: An industry that is finally maturing What was once an industry comprised mainly of individual investors and service providers is now attracting […]<\/p>\n","protected":false},"author":2,"featured_media":411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7,1,23,12],"tags":[],"_links":{"self":[{"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/posts\/1278"}],"collection":[{"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/comments?post=1278"}],"version-history":[{"count":2,"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/posts\/1278\/revisions"}],"predecessor-version":[{"id":1280,"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/posts\/1278\/revisions\/1280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/media\/411"}],"wp:attachment":[{"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/media?parent=1278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/categories?post=1278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nysck.com\/nysck-2\/wp-json\/wp\/v2\/tags?post=1278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}